See how 2 University Drop outs came to create one of the best lead generating companies in the US

Elliot

Jake

We bailed on uni in 2022. Lectures were pointless. US construction firms were desperate—ads missing the mark, no jobs coming in.

We saw a gap. Ditched it all. Crashed in a grim flat. One laptop, empty wallets. Family called us daft. “You’re throwing it away.” Didn’t listen. Phoned US contractors from here. Pitched Meta ads. Worked brutal hours—late into the night, 3 a.m. stints. Eyes stung. Tea went cold.

Early ads tanked. Clients binned us. Mates laughed. “Nice try, losers.” Kept pushing. Sleepless nights stacked up. One guy said we’d flop hard. Nearly did.


Then—2024, we cracked it. Built an AI. Sliced through US homeowner data—age, when they bought their place. Found the exact people needing construction work.

Fed those demographics into our Meta ads. Tested it. Boom. “Job lined up in Florida—call now.” Hit gold. Contractors’ phones rang off the hook. Word spread fast. Went from nothing to nonstop.


Now it’s massive. Beyond what we pictured. We’re a UK Meta ad agency dominating the US. Construction firms lean on us. Jake tunes the AI. I run the campaigns. Late nights built this. Beat the odds. Still growing.

With over 45 contractors closed, and with 4/5ths of them working with us to this day, we know what we're doing, all you need to know is how can we tailor our system to your business.